About Us

Assalam Alaikum - May peace be upon you,

Growing up in a Western country, we do not have the luxuries of hearing the adhan five times a day to remind us to pray. We see Muslims struggle to practice their faith because they fear being associated with the misconceptions of Islam. Surrounded by people with different religions around us, we feel as if we need to hide a part of our identity. 

The purpose of this brand is the same as every Muslim. A Muslim is to abide by the Divine guidelines revealed in the Qur'an and the Tradition of the Prophet (SAW). Through every drop we have, it will maintain a powerful message that we should structure our life around. 

Through fashion we will show our identity and connect with our deen, Ins Shaa Allah!